ECOPIX
Ecofriendly advertising display viability
ECOPIX aimed to improve SME partner competitiveness by developing an innovative digital display technology which provides a more cost-effective and environmentally friendly alternative to traditional paper billboards and existing digital billboards. Electrochromic (EC) materials can switch between two different coloured states or a colored state and a transparent state in a graduated manner via an electron-transfer (red-ox) reaction controlled by an applied voltage. One of the many advantages of EC materials is that only a small electrical charge is required to select and retain the colour state. Commercial EC applications include smart windows and auto-dimming car rear-view mirrors (mirrors with adjustable reflectivity).
Website: Ecopix
Main goals
ECOPIX aimed to develop technology to enable addressable electrochromic colour pixels to be printed onto light-weight and flexible plastic sheets, using standard printing methods, to deliver a low-power, light weight, digital colour display, for the high growth “out-of-home” advertising sector.
Project Duration: June 2014 to November 2016
Eligible Cost: 1.512.319,97 €
European Union Funding: 1.147.636,23 €
Intervention Region: Europe
Results
A flexible EC display composed by multiple colored pixels based on novel electrochromic organic polymers printed onto light-weight and flexible plastic sheets.